Why customer feedback is important to your business in Ghana

Satisfied customers are essential to the growth of any business, and is often one of the focal points of businesses that seek to grow. How will you as a business know whether your customers are satisfied, unhappy or want more?

Customer feedback is one of the best ways for your business to get close to clients since different avenues such as online reviews, face-to-face interaction and customer satisfaction surveys give you an idea of what your customers are thinking about your business. Customer feedback is therefore an aspect of business that cannot be ignored. As Steve Jobs puts it “Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”

Making good use of customer feedback is one thing that sets progressive businesses apart from others.

Every company’s greatest assets are its customers because without customers there is no company. - Michael LeBoeuf, Business Author

Why is customer feedback so important?

Boosts your image as a customer-focused business

In a time where customers have become more vocal and expectations placed on businesses are very high, it is important to let customers feel valued. Placing premium on customer feedback creates a customer-centric image for your business, where customers realize that your business revolves around them. This plays a role in making them feel more comfortable with your brand, and in the long run contributes to customer loyalty.

Serves as an evaluative tool

Identifying strengths, weaknesses and opportunities is key to the growth of any business. Customer feedback serve as a vital source of information based on which your business can determine whether it is making any headway in its business goals especially where customers are concerned.

Helps to develop products and services specific to your customers’ needs

The bane of some businesses is their inability to provide products or services relevant to their target market. Without customer feedback, it is quite difficult to determine what your customers are looking out for and what their demands are. Especially for new products and services, customer feedback is very essential as it guides the business in identifying the exact solutions your target market is seeking. This makes your business relevant to your customer as you develop products and services specifically tailored to suit their needs.

Provides further information on your brand for other customers

Customer feedback is often a great source of first-hand information on your brand. Such feedback or reviews help other potential customers to have an idea of what your business has to offer and how you treat your clients, and this could in turn influence their decision to either make a purchase or not.

It is essential for every business to be customer-centric and place premium on customer feedback. Many forward thinking businesses are adopting customer feedback platforms like iReviews to stay updated with their customers' preferences. iReviews provides platforms for businesses to gather the experiences of customers who visit their business premises as well as remote customers. Through their advanced technology and algorithms, they generate actionable insights that enable businesses to improve their products and services to meet changing customer needs.

If you are going to stay on top as a business, you cannot underestimate the views of customers. Provide a platform for customers to share their views about your services, and use their feedback to provide services that meet their needs and expectations.